Transformations and Dramatic Statements 
Playing With Light
July 07, 2010
A few months ago I was talking to Beka Rendell and Kimberly Fink of Innove Events about doing an out of the box night time photo shoot using a lot of lighting. We have done quite a few events at Andalusia, an amazing estate on the Delaware River. The events were always in a tent by the river but the estate has many other spectacular areas that beg for some great lighting. In fact there is this amazing abandoned walled grapery that would be incredible for a wedding or a chic party. If you’re looking for a location that has never had an event in it, we already have the lighting design worked out for the grapery!!!
An A-list team was formed to play around one night and see what we could come up with. The always amazing Marie Labbancz offered to capture the magic. Beka and Kimberly organized everything and Kathy from Table Art provided the gorgeous flowers. Claudia Seyler worked her magic on the models hair and makeup.
The shoot was divided between day and night time shots. The day locations are being submitted to national publications and will be shown in the future, but I did want to show you a quick glimpse of some of the night shots. The team used the mausoleum on the property as inspiration for a Twilight / True Blood look. A little fog and some dramatic lighting really made the look!
This wall,which is over 100 years old and located in the grapery, is over 25 feet tall. The pictures capture how some simple lighting can bring out the texture and architecture of a space. A little variation in color can make an image look vastly different.
CATEGORY: Behind the Scenes, Design Ideas, For Fun, What We're Up To
Fashion On The Parkway
May 17, 2010
On Saturday, May 15th, 2010, Eventions Productions provided full technical production for Moore College’s Annual Senior Fashion Show. This is the 2nd year we have worked with Moore to do the show in a huge tent on the lawn in front of the Franklin Institute and Logan Square in Philadelphia. The tent is used for the Fashion Show on Saturday night and then re-purposed for their graduation ceremony on Sunday morning.
Eventions provided a thunderous sound system for the show, which featured a live DJ spinning the music for the show that rivals Fashion Week in New York City. Large projection screens were installed for live images as well as slides showing the designer’s collection information. Since this is a show to showcase the work of the fashion students, the models are professional runway models from Philadelphia and New York. The fashions shown are the culmination of the student’s 4 years of study at the college. The invitation only show is attended by local and national press as well as representatives from most of the major fashion labels.
A lighting design consisting of runway lighting and intelligent lighting allowed our designers to change the look of the tent and runway for each collection.
Disclaimer - For the technically inclined people looking at this, the video screens were correctly color balanced, it is my amateur photography skills that are showing wrong colors - Brian
CATEGORY: Community, Our Stage This Weekend
Philadelphia Mural Arts Wall Ball
May 12, 2010
The Philadelphia Mural Arts Program asked Eventions to Help with the annual fundraiser event, the Wall Ball. The Wall Ball was attended by over 350 people at the Loews Hotel in Philadelphia. The Mural Arts Program’s mission is to engage in art education and community public art collaborations, and to increase public access to art. Since the Mural Arts Program began, they have produced over 2,800 murals and educated over 20,000 under-served youth in neighborhoods throughout Philadelphia.
About two weeks before the event, The director of Special Events for Mural Arts called the office and said “I have this crazy idea. Can we hang one of our real murals up for the Wall Ball.” When we got down to the specifics of it, it was a monstrous project. The mural, currently in 30 different panels, was installed in the Galleria Mall in Philadelphia. The overall size of the mural was 30 foot tall by 120 foot long. That’s a BIG mural.
Here are some pictures of the mural as installed at the Galleria.
The murals are painted on a canvas type of material on multiple panels and then installed at the mural site like wall paper. This particular mural was painted by over 15 different artists at different times.
After some careful measurements of the Millennium Ballroom at the Loews, we figured out a way to make it happen. Now down to the logistics… there was a previous event booked in the ballroom until 3:00 PM that day and the wall ball began at 5:30 PM. Could we install the rigging and make it happen in such a short time? OF COURSE! Our lighting designers specified a lighting plan to make the mural POP. We also provided a dual screen projection system for their presentation in another ballroom and two separate sound systems for the event. But the main attraction was the mural.
CATEGORY: Behind the Scenes, Community, Innovations, Our Stage This Weekend, What We're Up To
Great Mitzvah Event at Trust.
May 12, 2010
Come visit us next Sunday at Trust for an incredible Bar/Bat Mitzvah event showcasing some of Philadelphia’s best event professionals.
CATEGORY:
Eventions on TLC’s 4 Weddings
May 04, 2010
A lighting design by Eventions was featured on TLC’s Four Weddings. The wedding took place in early April at the new and amazing One Atlantic. Catering at the space is provided by Peach Tree and Ward and the floral deisgn by done by the always amazing Donna and the staff from http://www.beautifulblooms.com. Thanks to Marie Labbancz for the great photos.
Four Weddings is a prime time show that features four weddings per episode. The brides go to each others weddings as guests and rate the wedding on many different areas. The brides loved the views from One Atlantic, the 300 hanging candles we provided for the ceremony and the room decor.
CATEGORY:
The Fray at Villanova University
April 26, 2010
On Friday, April 23rd, Eventions provided sound, lighting and staging for the spring concert at Villanova University with headliner, The Fray. The concert was attended by close to 3000 students and featured Steel Train as the opening act.
The Fray’s most famous song is “How To Save A life” which is the theme song from the hit TV show, Grays Anatomy.
The concert featured a 40X40 Stage, a 26 speaker line array sound system, 100 feet of lighting truss with 126 stage lights. Complementing the conventional lights were 16 Martin moving head intelligent lights and a host of special effect lights.
While we have worked with many nationally touring artists, it is always fun to see the requests the bands make as well as the logistics that nationally touring acts have to deal with. The Fray traveled with two 52’ tractor trailers loaded with their equipment, merchandise for sale and supplies. They actually had a Yamaha baby grand piano that they lug around with them. I thought it was amusing that at least 6 different crew members asked me what state they were in!
The band travels in the lap of luxury in three tour buses with High Definition satellite TV, full kitchens and luxurious sleeping accommodations rivaling most hotels. But life on the road is tough. The Fray was in Boston the night before and was traveling overnight back into upstate New York. When they woke up, they had a 1.5 hour yoga session right in the back of the gym and then went on a quick tour of Philadelphia seeking out vintage record shops to satisfy one of the members obsession with rare vintage LPs
Special thanks to our friend Kevin York for some of these great images.
The great sounding D&B line array system.
The Fray timelapse - Eventions from Brian Toner on Vimeo.
CATEGORY: Behind the Scenes, Our Stage This Weekend, What We're Up To
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