Philadelphia Mural Arts Wall Ball

May 12, 2010

The Philadelphia Mural Arts Program asked Eventions to Help with the annual fundraiser event, the Wall Ball. The Wall Ball was attended by over 350 people at the Loews Hotel in Philadelphia. The Mural Arts Program’s mission is to engage in art education and community public art collaborations, and to increase public access to art. Since the Mural Arts Program began, they have produced over 2,800 murals and educated over 20,000 under-served youth in neighborhoods throughout Philadelphia.

About two weeks before the event, The director of Special Events for Mural Arts called the office and said “I have this crazy idea. Can we hang one of our real murals up for the Wall Ball.” When we got down to the specifics of it, it was a monstrous project. The mural, currently in 30 different panels, was installed in the Galleria Mall in Philadelphia. The overall size of the mural was 30 foot tall by 120 foot long. That’s a BIG mural.

Here are some pictures of the mural as installed at the Galleria.

The murals are painted on a canvas type of material on multiple panels and then installed at the mural site like wall paper. This particular mural was painted by over 15 different artists at different times.

After some careful measurements of the Millennium Ballroom at the Loews, we figured out a way to make it happen. Now down to the logistics… there was a previous event booked in the ballroom until 3:00 PM that day and the wall ball began at 5:30 PM. Could we install the rigging and make it happen in such a short time? OF COURSE! Our lighting designers specified a lighting plan to make the mural POP. We also provided a dual screen projection system for their presentation in another ballroom and two separate sound systems for the event. But the main attraction was the mural.